The problem: Up to 95% of a B2B audience is not in the market to buy at any given time. The impact: Since a lot of B2B brands are not deliberately reaching and priming these “out of market” folk to remember and prefer them when they do come to market on a long term and […]
This post is all about how to generate ongoing, scalable brand awareness for your b2b brand on social media. We will cover: What brand awareness is (and isn’t) Why it is so important to sales and growth The principles behind how to generate it on a sustainable basis The exact steps to take to […]
If you feel that your B2B brand: – Isn’t getting enough leads – The leads that you’re getting are not great quality – Loses out to competitors who are often more expensive… …this could signify that you are not following or fully aware of the 95/5 rule. Research performed by The B2B Institute has shown […]
Working in marketing or sales means the results you get define your success. Looking for ways to improve results is the practice of a marketing/sales pro who is on the path to impressing their boss and growing the company they work for. Increasing your conversion rate is a powerful way to boost your results […]
If it was, you could create some content, say a video blog – put it anywhere and since content is king, the right people would find it and it would prove to be a valuable asset to you and them. But it isn’t as simple as that. There’s a key element missing and that is […]
I LOVE reading and 2016 has been an excellent year in terms of what I’ve read. I’ve read some new books and got around to reading older classics. The lessons I’ve taken from them have been immense and I’m excited to share my top 5 reads with you. But it’s not really what you read […]
Months of hard work. You’ve developed a product that you’re proud of. One you’re sure that your audience will love. A campaign has been carefully crafted. Hopes are high. You launch… … …and crickets. No one is buying your product. No one is even talking about your brand. Instead of striking gold, you’ve stumbled upon […]
I love to cook. It’s the process itself – creative and experimental – as much as the delectable end results that has drawn me to it since I was young. What does this have to do with repurposing content? Read on and all will come clear! At the weekend, we had guests for Sunday lunch […]
Quality, qualified leads are oxygen to any growing business. Without them a company might survive through repeat business and referrals, sure – but if you want growth, your business needs a sustainable (and ideally predictable) flow of qualified leads entering the business each and every month. But how do you get businesses and individuals contacting […]