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Marketing
Marketing

The biggest opportunity in B2B marketing

If you feel that your B2B brand: – Isn’t getting enough leads – The leads that you’re getting are not great quality – Loses out to competitors who are often more expensive… …this could signify that you are not following or fully aware of the 95/5 rule. Research performed by The B2B Institute has shown […]

Marketing
Marketing

TIRED OF UNRESPONSIVE CUSTOMERS? USE VIDEO MARKETING

Months of hard work. You’ve developed a product that you’re proud of. One you’re sure that your audience will love. A campaign has been carefully crafted. Hopes are high. You launch… … …and crickets. No one is buying your product. No one is even talking about your brand. Instead of striking gold, you’ve stumbled upon […]

Marketing
Marketing

HOW TO: 5 QUESTIONS FOR CONTENT MARKETING LEAD GENERATION

Quality, qualified leads are oxygen to any growing business. Without them a company might survive through repeat business and referrals, sure – but if you want growth, your business needs a sustainable (and ideally predictable) flow of qualified leads entering the business each and every month. But how do you get businesses and individuals contacting […]