Our Approach

Our approach to driving remarkable results is founded on a simple and powerful principle:

Be relentlessly customer-centric with marketing. 

If you're not, then you’re very likely missing opportunities. 

Strategy Deep Dive

This is where the seeds are planted for success. We dive into funnel analysis, segmentation, positioning and messaging for your campaigns. 

This work enables creating engaging content that tells the story of the impact you make and why you’re the obvious choice.

Tactical Planning

We create a tactical plan that's aligned with how your audience thinks, decides and buys. The tactics will be on-strategy and designed to influence decision makers.

Expect this plan to evolve over time as we learn more about what's best working for you.

Strategic Creative

Part of success comes down to how distinctive you are in the market place. We identify and leverage key brand assets across various content-types.

Having analysed millions of seconds of video data and making creative content for over 100 B2B brands, we have the knowledge to know what will work in various contexts.

Campaign Execution

We run a tight ship on campaigns. Top class account management with targeting and effective budget management is what we are about.

Our campaigns can grow to reach your whole audience. Reach, educate and influence, at scale and over the long term.

Analysis and Insight

Our insights provide fuel for knowing how to improve campaign performance.

You don't just get reports delivered, but insights that inform strategic improvements that compound over time.

hello@apricotbox.co.uk

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0115 772 2032

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