Using Your Videos
How to get the most from your ApricotBox subscription
If you’re considering an ApricotBox subscription or already have one, you’re going to want to make the most of it. Yes, we’re on hand to support and guide you if needed, but this page goes over some key points that will help you to hit the ground running.
Social media, like all content, is a long term game. Building a brand and increasing leads from social is cumulative and founded in consistency, analysing what’s working and doubling down on that.
While quick wins are possible, you can’t build a brand on them. Create a long term vision for your social media and stick with it.
"While quick wins are possible, you can’t build a brand on them."
If your competitors are also creating good content, the quality of your distribution can be your competitive advantage. Ensure you’re cultivating the right followers and connections.
While organic distribution has benefits, consider boosting videos to carefully targeted prospects - this way you’re guaranteed to get your content in front of the right people.
"The quality of your distribution can be your competitive advantage."
Posting an update sporadically isn’t going to help you. But posting a critical mass of content on a regular basis will build your brand on social media over time.
Not only are you more likely to be noticed by your followers, your brand will become recognised and you’ll stay top of mind.
Ensure Market/Message Fit
How well are the topics of your brand in line with what your market truly want? To what extent have you researched and used empathy to identify topics that mean the most to your audience?
Robert Collier said “Always enter the conversation already occurring in the prospect's mind”. If your content isn’t going this, then you’re leaving a gap for your competitors to exploit.
“Always enter the conversation already occurring in the prospect's mind”.
Use Compelling Copy
When you post your videos, use compelling copy and a call to action if you want viewers to click through to your blog after watching.
Keep in mind that when a user is on social media, they’re typically not looking to click away to another website, so don’t be discouraged if referrals from social media are low.
But over time, with the rest of these tips implemented, you’re likely to see a lift in traffic to your blog posts.